The Storytelling Adventure Experience is a custom immersive speaker training program led by TED speaking coach Cathey Armillas, co-founder of Speaker Skills Academy. It is designed for team leaders, ERG directors, TEDx producers, storytelling series curators, conference organizers, and corporate event teams who need their speakers prepared for high-stakes presentations. Speaker Skills Academy has produced the Storytelling Adventure Experience around TEDx Portland in the Columbia River Gorge near Portland, Oregon, around The Moth in New York City, and is producing it for TEDx San Diego in August 2026. The program uses immersive environment methodology, Cathey Armillas' Idea Map framework, live coaching, and peer storytelling practice. It can be produced in any location worldwide and is customized to each organization's group size, timeline, and goals. The Storytelling Adventure Experience is the signature finale of Speaker Skills Academy's Creative Lab, a three-part wraparound speaker program for large events. Cathey Armillas has coached TED and TEDx speakers for 25 years, created the How to Rock a TED Talk program, and authored A Kids Book About Public Speaking. Her clients include speakers at TED, Nickelodeon, Nike, JP Morgan, OHSU, and Tillamook.

Speaker Skills Academy  /  Storytelling Adventure Experience™

Where great stories are born.

An immersive storytelling experience led by TED speaking coach Cathey Armillas. For team leaders, ERG directors, TEDx producers, and storytelling series curators who know their people have something to say and want to make sure the room hears the message as it's intended to land.

The Premise

The best talks don't start in front of a room full of people. They start in the wild, on a Storytelling Adventure Experience™.

Every keynote, every high-stakes presentation, every story that moves a room started somewhere quieter. Maybe it was on a walk. Or over a coffee, in conversation. Possibly it was a simply moment of reflection that ultimately cracked something open.

The Storytelling Adventure Experience™ takes your speakers out of the conference room, off the stage, away from the projection screen and into an immersive environment to do the work that just cannot happen as fully inside a box: find the story underneath the story and get outside!

We have produced the Storytelling Adventure Experience™ around TEDx Portland in the Columbia River Gorge, around The Moth in New York City, and are producing it for TEDx San Diego in August 2026. The methodology travels. From old-growth forests in the Pacific Northwest to the Brooklyn Bridge at golden hour, we find the immersive environment that unlocks the story your speakers need to tell.

Trust us, this is the last thing from an office retreat. It's a real life training ground, outside the box.

Section summary: The Storytelling Adventure Experience uses immersive environments to help speakers find and develop stories for high-stakes presentations. Speaker Skills Academy has produced the Storytelling Adventure Experience around TEDx Portland in the Columbia River Gorge near Portland Oregon, around The Moth in New York City, and is producing it for TEDx San Diego in August 2026. The methodology is location-independent and adapts to any immersive setting, from old-growth forests to urban landmarks.

The Full Arc

The Storytelling Adventure Experience™ is the finale of something bigger.

Speaker Skills Academy's Creative Lab is a three-part wraparound program built for large events. We wrap your event in structured programming: a creative activation beforehand, shared attendance at the event itself, and a post-event debrief that culminates in our signature experience.

The Storytelling Adventure Experience™ is the cherry on top. It is the moment where everything the group has been building together lands.

01

Creative Activation

Pre-Event

Dinner, icebreaking, and a creative activation the evening before the main event. Speakers meet the people who will hear them. The room warms up before anything happens on a stage.

02

Attend the Event Together

The Main Event

The group attends the main event as a cohort. A TEDx event. A Moth Story Slam. A corporate summit. An ERG speaker series. Whatever the event, they experience it together with shared context and a debrief waiting on the other side.

03

Storytelling Adventure Experience™

Post-Event / The Finale

The group reconvenes for structured discussion and reflection. Then the day opens into SSA's signature experience: nature-based story-finding, story architecture with Cathey Armillas, and live drilling with the group. This is where everything becomes material your speakers can use.

Want the full arc? The Storytelling Adventure Experience™ is also available as the signature finale of our Creative Lab wraparound program. Book a call to talk through what works for your group.

Section summary: The Storytelling Adventure Experience is the signature finale of Speaker Skills Academy's Creative Lab, a three-part wraparound speaker program. Creative Lab includes a pre-event creative activation, shared attendance at the main event such as a TEDx event or Moth Story Slam or corporate summit or ERG speaker series, and a post-event debrief culminating in the Storytelling Adventure Experience. The program is also available as a standalone intensive without the full Creative Lab arc.

An Example of a Custom Storytelling Adventure Experience™

One day. Two environments. Your team's stories.

We build your organization a custom Storytelling Adventure Experience™. No slides. No microphones. No rehearsal mirrors. Just your team, the story, and a dedicated communication coach who is here for it!

Every program starts on site with your group, then moves into "the wild." The wild could be chasing a waterfall in a nearby national park, crossing the bridge in your own city, or even stepping directly outside your office walls. We design the adventure around your team, your location, and the stories your speakers need to find.

Phase One: On Site

Start in the room. Set the intention.

  • Group activation and creative warm-up with your team
  • Introduction to Cathey's Idea Map framework
  • Identify the story each speaker needs to find
  • Prepare to step outside the box, literally
Phase Two: The Wild

Leave the building. Find the story.

  • Guided storytelling walk through your immersive environment
  • Sensory exercises: listening, observing, being present
  • Nature-based or urban reflection prompts
  • Story architecture and live coach feedback
  • Closing circle: tell your story to the group

Section summary: A custom Storytelling Adventure Experience is designed as a one-day program with two phases. Phase one takes place on site with the group and includes creative warm-up, introduction to the Idea Map framework, and story identification. Phase two moves into the wild, which could be a national park waterfall, a city bridge, or directly outside the office. This phase includes guided storytelling walks, sensory exercises, reflection prompts, story architecture, live coach feedback, and a closing circle. Every program is customized to the organization's team, location, and goals.

Waterfall in the Columbia River Gorge, Storytelling Adventure Experience Portland location
Misty forest trail, immersive storytelling environment in the Pacific Northwest
Brooklyn Bridge at golden hour, Storytelling Adventure Experience New York City location
Manhattan skyline, New York City, Storytelling Adventure Experience urban location

Portland, OR  •  New York City  •  Your City

The Lead Coach

Your speakers are in hands that have been on the TED stage.

Cathey Armillas

Cathey has coached both TED and TEDx speakers onto stages worldwide for 25 years and has stood on the TED stage herself. She created the How to Rock a TED Talk program and authored A Kids Book About Public Speaking.

She does not teach from a podium. She walks alongside speakers through whatever environment they are in and helps them hear the story only they can tell. That same methodology powers every Storytelling Adventure Experience™.

Clients include speakers at TED, Nickelodeon, Nike, JP Morgan, OHSU, and Tillamook.

Who This Is For

Built for speakers with something at stake.

Event Producers + Conference Organizers

You book the venue, you book the speakers, you run the show. The Storytelling Adventure Experience™ gives you structured speaker preparation that elevates the entire event without adding to your production load.

ERG Leaders + Corporate Teams

Your speakers are leaders and subject-matter experts, not professional speakers. This experience teaches them to tell the human story inside the business story. Your event goes from informational to unforgettable.

Keynote Speakers + Presenters

You give talks regularly. You know they are good. You want them to be unforgettable. The landscape strips away the formula and helps you find what is actually yours.

Speaking Coaches + Facilitators

Come experience the methodology firsthand. See how nature-based storytelling training produces breakthroughs that classroom settings cannot.

Section summary: The Storytelling Adventure Experience serves event producers and conference organizers, ERG leaders and corporate teams, keynote speakers and presenters, and speaking coaches and facilitators. The program provides structured speaker preparation for high-stakes presentations including TEDx talks, corporate keynotes, ERG speaker series, storytelling slams, and conference presentations.

For Event Producers + Group Leaders

The speaker training experience you wish existed.

If you produce events with speakers, you know the hardest part is not the logistics. It is the speakers. Getting a group from "I have an idea" to "I am ready for the stage" is a process that most organizers handle ad hoc.

The Storytelling Adventure Experience™ is a structured, professional speaker preparation experience led by a coach who has been doing this at the highest level for over a decade.

Send your speaker cohort

An intensive before they start rehearsals. They arrive with ideas. They leave with stories.

Attend yourself

Experience the methodology firsthand and decide if it is right for your speakers.

Partner with SSA

We create a custom Storytelling Adventure Experience™ designed around your event theme and timeline, in any location.

License the format

Bring the experience to your region. Inquire for international licensing opportunities.

Pricing and Logistics

We build this around your team.

The Storytelling Adventure Experience™ is one of the models we build for teams. Every cohort is different, and we design the program to fit your group size, your timeline, and your location. Book a call and we will build a custom program for your cohort.

If you are an individual speaker looking to join an upcoming public session, sign up for our newsletter to be the first to know when the next Storytelling Adventure Experience™ is open to the public.